BEND IT LIKE BEETHOVEN

An Olympian feat

Samsung tasked us with a near-impossible challenge: We had one week to conceive, sell, and produce a spot that must feature David Beckham, the Samsung GALAXY Note, and the Summer Olympics. Oh, and the spot also needed global appeal, and David was only available for an afternoon.

We came up with something that played to both David's and the GALAXY Note's creative strengths. The result was seen nearly 4.5-million times on YouTube, got tons of positive press for Samsung in the run-up to the London Olympic games, and even inspired its own super-cute response video.

AGENCY

Cheil Worldwide, New York


CLIENT

Samsung


ROLE

Concept Development, Art Direction