My career spans more than a decade, and
encompasses stints at digital and traditional
agencies, design shops and in branded
entertainment. Most recently a VP, Creative
Director at Arnold, I brought a digital mindset
to integrated campaigns for clients such
as Carnival. Prior to that, I spent five years
on both sides of the Atlantic with AKQA,
working on a range of projects for clients
including Coca-Cola, Nike, Xbox, ESPN and
Johnnie Walker.
I've been lucky enough to have my work
honored by the One Show, the Clios, the
Webby Awards and others. I was part
of the team that produced Coca-Cola's
"Happiness Factory," which won a Cannes
Cyber Lion, and worked on the early online
hit, "Terry Tate, Office Linebacker."
Over the years, a few things have become
clear. Brands need to be both useful and
relevant to consumers. The 'line' that everyone
is either above or below is irrelevant. If you
don't have a story with a clear idea at its core,
you've failed. And if you haven't left room for
consumers to be part of that story, you've
missed a great opportunity.
When not working, I'm developing a graphic
novel and learning how to play the accordion.
Yes, the accordion.
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JUL 10 – NOV 11
Responsible for leading the conception and execution of multi-channel,
integrated advertising campaigns for clients such as Carnival, managing
creative teams and daily creative output, and providing agency-wide digital
thought leadership
JUL 05 – JUL 10
Five years split between AKQA's New York and London offices
Responsible for developing and producing through-the-line ideas, overseeing
art direction and new business pitches, for a host of clients, including: Heineken,
Xbox, Codemasters, Nike, Orange, Sainsbury's, Smirnoff, Captain Morgan,
New York Jets, AOL, ESPN, Dos Equis, Johnnie Walker, Coca-Cola, Deloitte,
Benjamin Moore
Previously: Designer, Art Director, Senior Art Director
JUN 04 – JUN 05 and JAN 01 – DEC 01
Responsible for concepting and designing web sites, identities, print collateral
and off- and online advertising for clients, including: Aflac, Philip Morris, General
Mills, Pillsbury, Betty Crocker, Yoplait, Ivywise
Worked at: iDeutsch, Arc Worldwide, Arnell Group, MATTER, PM & Co.,
The Rooster Design Group and others
DEC 01 – JUN 04
Responsible for the design of branded entertainment programs for Reebok,
Chrysler and Universal Pictures
Previously: Designer
JAN 00 – DEC 00
Designed web sites, Flash multimedia and supervised designers for print
collateral
AUG 99 – JAN 00
Produced environmental signage and visuals for exhibits and interactive
spaces at an industrial design firm, as well as print collateral, identities
and product packaging
BFA, GRAPHIC DESIGN
The College of Saint Rose, 1995 – 1999
ADVANCED MACROMEDIA FLASH
School of Visual Arts, 2004 |
