Making the workplace a happier place
The launch of the iconic ‘Happiness Factory’ T.V. spot gave people a glimpse of the world inside Coca-Cola, but the experience stopped there.
We decided to further the story by allowing people to have a go at any one of the interesting jobs inside. The site allowed visitors to easily find the right Factory job for them, while a host of above- and below-the-line executions mimicked a true recruiting campaign, from job-seeker sites to fly-postings.