HAPPINESS FACTORY

Making the workplace a happier place

The launch of the iconic ‘Happiness Factory’ T.V. spot gave people a glimpse of the world inside Coca-Cola, but the experience stopped there.

We decided to further the story by allowing people to have a go at any one of the interesting jobs inside. The site allowed visitors to easily find the right Factory job for them, while a host of above- and below-the-line executions mimicked a true recruiting campaign, from job-seeker sites to fly-postings.

AGENCY

AKQA, New York


CLIENT

Coca-Cola


ROLE

Concept Development, Art Direction


AWARDS

Cannes Cyber Lion (Bronze); One Show (Bronze); D&AD (In-book); CLIO Awards — Animation (Bronze), Artistic Technique (Shortlist), Microsite (Shortlist); Webby Awards — Best Use Animation (Winner), Online Games (Winner), Best Visual Design (Honoree), Food & Beverage (Honoree); FWA (Site of the Month, Site of the Day)

Happiness Factory digital ad campaign for Coca-Cola by Tom Morhous and AKQA