I got into advertising because it seemed like something my ten-year-old self would’ve dreamed up. What? There’s a job where I can get paid to think up and make crazy ideas all day for people to enjoy? Sign me up.
Twenty years on, I stay in advertising (whatever it is nowadays, which I’m pretty sure is everything, as every touchpoint and interaction speaks volumes) because I love understanding what makes people and brands tick, and helping companies move the needle in business and culture.
As a creative leader, I’ve built and led teams, won pitches and projects, and overseen and produced all sorts of crazy ideas, big and small, in all sorts of media.
As a freelance creative, I’ve learned to be humble, realized that reliability and consistency can get you far, have gotten my hands dirty, and stayed close to the work.
As the first-born son of John and Lynn Morhous of Rotterdam, New York (‘A Nice Place to Live,’ says the sign as you drive into town, and it is), I’ve stayed true to my roots, which are to be gracious and kind, and to treat everyone with dignity and respect. (Most days I’m successful, but there’s always room for improvement.)
And, as an accordion player, I’m constantly reminded that there’s always more to learn, and Wow, it’s hard to play this thing with both hands, while squeezing the bellows AND reading two lines of music. Okay, maybe we’ll just leave it at ‘realized that multitasking is an art.’
When not telling truths, building brands, and making ads, I love spending time with my wife Caron and my dear daughter Bixby in lovely Santa Monica, California. (It might not have a sign out front like in Rotterdam, but it’s also a nice place to live, unsurprisingly.)