Making the Jets winners online
The New York Jets, an N.F.L. team in the league's largest market, wanted to connect with their fans both in the U.S. and around the world. We accomplished this with a thorough digital rebrand, which had, at its core, a revitalized Jets website.
Information that was previously static and updated by hand (depth charts, injury lists, rosters) was resuscitated and made interactive, becoming both more meaningful and easier to use. We also created a space for the team's first full-time online reporter.
The digital redesign extended to all aspects of the team's marketing, including on-air branding and title graphics for the team's newly-launched Jets T.V. property, as well as seasonal events such as pre-season training camp. This included the proposal of the team's first-ever viral, ‘Ride the D-Train,’ in which we envisioned one lucky fan taking the ride of his or her life on a player-powered tackling sled.