THAT’S HOME SERVICES
Relationships – not real estate
The Berkshire Hathaway HomeServices name is both a blessing and a curse. The ‘Berkshire Hathaway’ part, thanks to its association with founder Warren Buffett, gives the company immediate credibility in the often-dicey world of real estate. But the ‘Home Services’ part? Well, no one seems to know what that means, creating a significant awareness problem for America’s largest real estate brokerage.
We set out to change that, with a campaign designed to explain what ‘Home Services’ means, and how those services benefit high-value target audiences like first-time home buyers, down-sizers, and luxury buyers every day. Here’s a sample of the over fifty pieces of social-first, live-action, and animated content created for each target.