THE WALKER

‘Keep Walking,’ done for the digital age

The Walker digital platform for Johnnie Walker by Tom Morhous and AKQA

Johnnie Walker continued to tell people to ‘Keep Walking,’ yet did nothing to enable them to do so. Our solution was simple – a mobile platform on which we released a series of apps that helped modern men and women progress in every aspect of their lives.

AGENCY

AKQA, London


CLIENT

Johnnie Walker


ROLE

Concept Development, Creative Direction, Art Direction

THE WALKS

Knowing about the world that surrounds you is of key importance to a progressive man or woman. The Walks allows them to pick a city, or a theme, and take a guided walk (complete with supporting media like film, photos, and MP3s). As they pass a ‘point of progress,’ the app alerts them, serving up the appropriate piece of content. At the end, a wee dram.

THE FLASK

Putting a bottle of whisky down on a table has always been a status symbol. We endeavored to create a modern version of status with the digital Flask. A mobile gifting platform, The Flask allows you to give and receive free drinks at premium bars around the world.

THE MENTOR

Most people never realize that blended whisky is harder to make than single-malt whisky. Johnnie Walker, being a blender, has a wealth of whisky expertise. We thought it’d be useful to pass it on, by giving people a Mentor, who could coach you through the history and tasting process, then enable you with your own whisky journal, connected to a community of other enthusiasts.